Google Sitelink Search has been getting some buzz of late. Simply put, it’s a use of structured data in the HTML code to allow Google users access to your on-site search from Google’s interface. It appears for navigational, branded searches with clear dominant intent.
Author Archives: julie
Google Is Not Your Partner
Google is not your partner.
You are not entitled to organic search traffic.
You are not entitled to a great Quality Score for your paid campaigns.
5 Lies Your SEO Agency May Tell You
Sometimes, I hesitate to admit that I do SEO, because so many so-called practitioners are snake-oil jerks — at best. Sometimes, they believe their own promises, which is even worse.
Here are 5 signs of snake-oil SEO that should have you running in any direction except the course plotted for you by your agency: